Business Research Essay Example | Topics and Well Written Essays - 2500 words

Business Research - Essay ExampleThe query will use a qualitative method to gather data and focus groups will be mainly used for this particular case. This proposal is expected to be complete within a age frame of about two weeks.Top wander is the most influential brand in the British Fashion residential district and it has distinguished itself through offering popular range of clothing, accessories and makeup and a portfolio of successful product-led marketing initiatives much(prenominal) as Top frequent Unique and Kate Moss Design Collaboration (Joyn, 2011). The success of Topshop is not an end in itself since it is still self-possessed for growth. As such, this research proposal has been design to establish the strategies that can be implemented by this shop in its bid to expand to overseas markets. It is important that research has to be carried out so as to be in a position to successfully establish business in a world(a) environment. The paper is divided into various categ ories which be meant to highlight the stages involved in carrying out this particular research.Organizations operating(a) in a global market ought to take a holistic approach in fellowship for them to operate effectively. The global environment is characterized by various market pounds such as competition as well as consumer choice among other factors (Everard & Burrow, 1996). Though Topshop has successfully managed to establish itself as a force to reckon with in the UK fashion industry, this might not be the case in overseas markets since they are not synonymous with the UK market. As such, this study is justified since it seeks to investigate the market forces that can affect the viability of businesses in different markets. The research is also valuable given that it helps the responsible authorities at the above mentioned shop to make informed decisions about the strategies that can be implemented in order for it to penetrate tender overseas market. The research is also goi ng to create a body of knowledge that can be used for academic purposes in as far