Proton Strategic Managemen

Task direction Antiques-2000 chief(prenominal) international Marketing Strategies Case Study of Peninsula Hotel Group November 25, 2010 strategic wariness of Proton, Malaysia 4 Strategic Management Proton, Malaysia dining table of Contents TOC o 1-3 h z u 1. world. PAGEREF _Toc226437728 h 3 2. setting of Proton. PAGEREF _Toc226437729 h 3 3. Macro-Environment Analysis. PAGEREF _Toc226437730 h 5 3. 1 Political PAGEREF _Toc226437731 h 7 3. 2 Economic. PAGEREF _Toc226437732 h 8 3. 3 cordial PAGEREF _Toc226437733 h 8 3. Technological PAGEREF _Toc226437734 h 9 4. Micro-Environment Analysis. PAGEREF _Toc226437735 h 10 4. 1 Strengths. PAGEREF _Toc226437736 h 11 4. 2 Weaknesses. PAGEREF _Toc226437737 h 11 4. 3 Opportunities. PAGEREF _Toc226437738 h 12 4. 4 Threats. PAGEREF _Toc226437739 h 13 5. AFTA meekness Problems. PAGEREF _Toc226437740 h 13 6. exertion Analysis. PAGEREF _Toc226437741 h 15 6. 1 Threats of New Entry. PAGEREF _Toc226437742 h 16 6. 2 Threat of Substitution. PA GEREF _Toc226437743 h 16 6. 3 purchaser world power PAGEREF _Toc226437744 h 17 . 4 Suppliers Power PAGEREF _Toc226437745 h 17 6. 5 Competitive disceptation. PAGEREF _Toc226437746 h 17 7. Recommendation. PAGEREF _Toc226437747 h 18 8. The Strategic Triangle. PAGEREF _Toc226437748 h 18 9. Aligning Organization Wide Strategies. PAGEREF _Toc226437749 h 19 10. Adaptive Processes. PAGEREF _Toc226437750 h 20 11. Metrics/Performance Measures. PAGEREF _Toc226437751 h 20 12. Conclusion. PAGEREF _Toc226437752 h 21 13. References. PAGEREF _Toc226437753 h 23 14. Appendices. PAGEREF _Toc226437754 h 25 14. Appendix A Strategic Triangle. PAGEREF _Toc226437755 h 25 14. 2 Appendix B Balance Score circuit board Dimension of Proton. PAGEREF _Toc226437756 h 26 Table of Table TOC h z c Table Table 1 PEST Analysis. PAGEREF _Toc225758233 h 6 Table 2 SWOT Analysis. PAGEREF _Toc225758234 h 11 Table of Figures TOC h z c Figure Figure 1 Porters Five Forces. PAGEREF _Toc225758249 h 16 1. Introduction The aut omotive intentness in Malaysia is considered as whizz of the most vital and signifi trickt strategic industries in the manufacturing sector (ESCAP 2009).Malaysia is predominantly a passenger gondola commercialize and the industry is considered as a domestic market-oriented (ESCAP 2009). The primary reason why passenger cargon market is prominent in the country is because of the sparing status of the country. The objective of this paper is to heighten on the case of Proton in terms of facing disparate dilemmas in the local and global automotive industry. Further much, it pass on use the Delta model in order to analyze the performance and recommend divers(prenominal) actions to be done in order to af securely the position of the union in the market. 2.Background of Proton Proton or synonyms for Perusahaan Otomobile Nasional Berhad was incorporated on May 7, 1983 in order to manufacture, assemble and sell contrastive motor vehicles and some other related products which im plicate different accessories, sp atomic consequence 18 parts and other important components (PMProject n. d. ). Based on the technology and parts from Mitsubishi, the production of the first model or the Proton Saga began in family line 1985 at its first manufacturing plant in Shah Alam Selangor by the Malaysian Prime Minister Dato Seri Dr. Mahathir Mohamad (Histomobile n. d. PMProject n. d. ).At first, all of the components of the car were entirely manufactured by Mitsubishi, provided the local part has been able to be used, as technologies were transferred and skills were gained. In January 1989, the 100,000th of Proton Sage was produced (Histomobile n. d). At the end of 1990s, the logo of the car was changed from the Malaysias coat of arms and a fourteen-pointed star to a stylized tiger head. In 1993, a clean model called Proton Wira was introduced that was based on the design and engineering of Mitsubishi Lancer/Colt where in more than 220,000 units were exchange from 199 6 to 1998.Together with that, the Proton Perdana that was based on the Mitsubishi Eterna was produced in 1994 that was intended for higher market (Histomobile n. d. ). In 1996, an acquisition of Lotus technologies form Bugatti, Proton serve uped the phoner to consume an additional show date of engineering and automotive expertise which enables the company to produce the Proton Gen-2, to become the first of cars to be manufactured and assembled at the parvenu manufacturing plant in Tanjung Malim, Perak which is part of Proton metropolis development project, which was opened in 2004 (Histomobile n. d. ).In 2004, the company purchased a major stock in MV Agusta of Italy which is the manufacturer of MV Agusta, Husqvama and Cagiva motorcycles. Later on, the company change off its 57. 7% share to MV Agusta to another Italian company for a token of one Euro. Because of the heavy debt by MV Agusta, the change gives Proton the hazard to hold open off the losses off its book. During the same year, the company announced about their plan partnership with the Volkswagen AG of Germany. Under the said partnership both(prenominal) of the company entrust be able to take advantage of both their strengths.For the company, Volkswagen will be able to share knowledge, expertise and technologies, while the company stand offer spare competency at the latters Tanjung Malim in order to assemble cars for export o the South East Asian market, where in the German auto giant has a weak presence. However, on January 13, 2006, Volkswagen had announced that the negotiation of the partnership has failed due to the different reasons, in general the fact that the plans of the company were different and clashes with the terms and conditions that are being offered by Proton (Histomobile n. . ). In 2002, Proton held a high market share of more than 60% in Malaysia. However due to the different factors such as the sparing and social aspects, the said share was reduced to 30% by 20 05. The said number will further reduce in the next years due to the AFTA which mandates reduce dutys to maximum of 5% (Histomobile n. d. ). 3. Macro-Environment Analysis Every industry is being affected by the developments in the macro-environment.Fundamentally, all disposals are affected by the same developments however, the extent to which organizations successfully cope or take advantage of these developments differs in substantial manner. Furthermore, developments may potentially influence one industry more severely than other. Therefore, it is vital for organizations to identify or anticipate the macro-developments in order to assess their potential impact on the industry and the organization (Nijssen Framback 2000, p. 53). Table SEQ Table * ARABIC 1 PEST AnalysisPEST Analysis Political * AFTA * different environmental Policies Economic * global and local frugal crisis * obtuseing growth of Malaysian economy * poor consumer sentiment and changing buying behavior of the con sumer * increasing competition * huge total labor quarter Social * huge population * car ownership (15) * set on big-ticket(prenominal) items * outgrowth knowledge and concern of the volume towards the environment * impact of the get wind of the scratch * slowing/decreasing buying pattern of the consumer. Technological * competing development in technology * maturity of technology * intellectual property * potential for transformation and development * maturity and capacity of manufacturing Table 2 shows the different factors which affect the operation of Proton and other major players in the industry in the country. Thus, all of the factors finish be grouped into 4 political, economic, social and technological. 3. 1 Political One of the important factors to consider is the presence of AFTA or ASEAN Free Trade Area.Currently, most of ASEAN component part are free trade or 96% of the entire ASEAN trade. AFTA was established in January of 1992 in order to eliminate tariff bar riers among the Southeast Asian countries. It planned to reduce tariffs to nobody to 5% in 15 years among the six nations through a common effective preferential tariff (Ghani Zainuddin 2008). Because Malaysia has two topic carmakers which are Proton and Perodua, and the government wants to protect their interests. Unfortunately, the said development could prove to be a temporary solution.If we are going to check on the high interchange prices of the national cars of Malaysia because of high production costs and pretermit of vendor efficiency, there is a big possibility that the local market will be command by imported cars. As a outcome, there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market, because people will tend to trade their cars for cheaper and imported brands (Frost Sullivan 2002). On the other hand, the issue regarding the environment is vital because it is considered as one of the most talk about topic s in the world.The environmental regulation in Malaysia layaboutful be traced back during the colonialism of British which introduced the environmental standards about the mineral and agricultural resources to Europe. 3. 2 Economic The vehicle gross revenue in the country is expected to fall by 12. 4% in 2009 due to different economic aspect, primarily the issue of global financial crisis, which affected the local financial status of the country (AseanOneMonitoring 2009). As a result, the government of the country is expecting a slow economic growth for the country, which can affect the buying behavior of the clients.Furthermore, due to the AFTA, it had increased the competition, which will impact the performance of Proton. However, the performance of the automobile industry will be maintained and managed due to the huge total labor force. Despite of the slower economic growth in 2003, the unemployment rate was only 3. 5%, which shows an well-nigh full employment (PriceWaterHouseC ooper 2005). 3. 3 Social The growing population in the country is one of the factors which can affect the automobile industry. In 2008, the country has a total of 27. million citizens (US Department of State n. d. ). This will give a greater number of markets. Furthermore, the ratio of car ownership in the country is just about high or total of 15, which signifies that people are considering cars as important things in their lives. Furthermore, people will withal set on big-ticket items or consumers are expected to put off buying different motor vehicles because of the employment market uncertainty because of the global and local financial crisis (AseanOneMonitoring 2009). some other factor to consider is the growing knowledge and concern of the people regarding different environmental issues. Furthermore, the impact of the image to the loyalty of the customer is also another factor. 3. 4 Technological applied science is considered as one of the most important factor in the autom otive industry. Due to the increasing competition, the development in technology is growing and affecting the performance and position of all(prenominal) and every company in the automobile industry.It is also important to consider the maturity of technology, together with the maturity and capacity of manufacturing, which affect the invention process of any company. The intellectual property is also important factor, because it is considered as a sign of authenticity and uniqueness. Due to the different technologies, primarily the help of computer and the Internet, the potential for innovation and development is increasing. 4. Micro-Environment Analysis Table SEQ Table * ARABIC 2 SWOT Analysis SWOT AnalysisStrengths * wholesome support from the government * dependable brand * reputation * flexible manufacturing capability Weaknesses * lack of RD * over reliant on the government * not so competitive * higher costs than competitors * lack of international operations * lack of orig inal products/ services * limited product line * existing timbre issue * human resource issue Opportunities * park Cars * available government support * available technological innovations * graveing new markets * gain online/e-commerce presence * strategic alliances and joint ventures Threats * slow growth of automotive market * change in the consumer life-style * changes in regulation (AFTA) * changing technology * competition from the foreign markets * new competitors entering the market * price war between competitors Table 2 shows the internal and external factors that are important for the growth of the company such as its strengths, weaknesses, opportunities and flagellums. 4. 1 Strengths One of the important strengths of the company is its reputation or strong brand image due to the spacious years it had stayed in the industry. Because of that, the Malaysia people have become familiar and loyal to the brand, aside from the fact that Proton had become the national car b rand in the country. Due to that, the car manufacturer has a strong support or back-up from the government, which is considered as an important entity in any business environment.Above all, the company has a manufacturing capability at Tg. Malim to consolidate all models, as well as the existing tariff structure (BuildBoard n. d. ). 4. 2 Weaknesses There are also different weaknesses which must be repaird by the company in order to maintain their position in the government. First is the lack of RD or innovation as well as lack of original products and limited products because of the inability of the company to introduce real new models, which lead them to cannibalize their screwed up line of products (BuildBoard n. d. ). This is because some of the products or models of Proton were based on the model of other international leading brand.It is also important to consider that the company is abstracted in international operation, due to the different factors, primarily because of huge competition in the global market. The reputation or image of the company is also facing difficulties because of the menstruation quality issue due to active service units and low plant utilization (BuildBoard n. d. ). Furthermore, company is having different human resource issue due to their inability to retain and cultivate talent. Because of all these reasons, the company is lacking in international operations. Above all, due to its over reliance to the government, without the strong support from the government, Proton could lose out to major players in the industry that can cause serious impact on the different supply chain (AseanAffairs 2009). 4. 3 OpportunitiesThe support of the government to the company is an important opportunity, because the government considers the company as their partner, therefore majority of cars needed by local and national government will be Proton. Furthermore, the company can also take advantage of the different technological developments, partic ularly the different Information Technology (IT) or Information System or IS which can help the company to manage their information that can help them in the decision-making process. Entering new markets will also help the company to expand their business in terms of size therefore can help to gain more perturbations. It is also important to consider the ongoing popularity of e-commerce or online selling of goods. This will help the company to target more market in more reliable, fast and cost-effective manner.Furthermore, the changing attitude and concern of the people towards the environment also created opportunities for different automotive industry, and that is to offer different Green cars or hybrid cars. 4. 4 Threats The most crucial threats to be faced by the company are the global financial crisis which affects the economy of Malaysia, and affect the lifestyle and buying behavior of the consumer. As a result, as of October of 2008, new-vehicle deliveries slipped by 13% fr om 42,915 of last year to 37,512 units (Chrysler 2008). The changing and maturing of the technology is also another important factor to consider, together with the growing number of competitors who are entering the market, which result to the price wars.The main reason behind this situation is the AFTA which focus on reducing tariffs from zero to 5% in 15 years among the six nations through a common effective preferential tariff It planned to reduce tariffs to zero to 5% in 15 years among the six nations through a common effective preferential tariff (Ghani Zainuddin 2008). 5. AFTA Compliance Problems The ASEAN Free Trade Area or AFTA is a collective effort by the member countries in order to eliminate tariffs on intra-ASEAN trade in the goods sector. The main target is to achieve tariff between 0 5% in 2003 for the six original member countries, Vietnam by 2006, Lao PDR and Myanmar by 2008 and Cambodia by 2010, at the same time demand quantitative restrictions and other non-tari ff barriers. The reduction or elimination of tariff is undertaken through the Common Effective Preferential Tariff Scheme (Ministry of International Trade and Industry 2008).The main impact of AFTA to the economy of Malaysia is the increase intra-ASEAN competition from lower cost producers declined competitiveness of traditional export industries which include the high labor cost, lack of resources and expertise and technology obsolescence removal of protection such as quota system and monopoly status complying with 40% local content rule develop competitive local undersized and medium industries which will focus on the domestic market, dependent on single or few buyers and lack of expertise and backward technology. As a result there are different sectors that might face strong competition primarily the ceramic tiles, cement, plastic products and automotive industry (Ghani Zainuddin 2008). AFTA will result to higher economies of scale in the automotive industry in Malaysia. Higher economies of scale will mean lower unit production costs. This will help to translate into lower retail prices and a bigger market. Therefore, AFTA could translate into price cuts of about 20% to 50% on vehicles. Competitive producers can export their products throughout the region at very low import duties and pass on cost savings to consumers.As a result, consumers can exercise a wider and disclose product choice at very competitive prices (Dey 2002). 6. Industry Analysis Figure SEQ Figure * ARABIC 1 Porters Five Forces Competitive disceptation improve product differentiation Large number of firms unkept Switching cost High exit barriers diversity of rivals Threat of Substitution Quality of the substitutes products willingness of the buyers to substitute Low cost of switching to substitutes. Buyer Power Homogeneous products Huge number of buyers Buyers are fragmented (many, different) High role of quality of service of products Supplier Power Few dominant suppliers High role of quality and service High cost of switchingThreat of New Entry High capital/ enthronisation requirements Availability of the distribution carry Access to technology Brand loyalty of the customer Friendly government regulations Figure 1 shows the industry analysis of the automotive industry in general. According to Porter, there are 5 important factors which show the attractiveness or value of the structure of the industry entry of competitors, threat of substitutes, bargaining power of suppliers, bargaining power of buyers and rivalry among the existing players. 6. 1 Threats of New Entry The threats of new entry pertain on how easy or difficult for new entrant to start competing (12Manage n. d. ).The primary barriers of new entry are the high capital and investments that are needed in order to enter the industry. This is because it mainly focuses on the different technologies that are needed in order to come up with the quality and services that are being offered by the long tim e players in the industry. Aside from that, it is also important to consider the availability of the distribution channel which is very important in connecting with the customers. Furthermore, because there is long time player in the industry, brand loyalty of the customers is considered as inevitable. However, due to AFTA, the government offers friendly entrance policies for the possible new entrants. 6. 2 Threat of SubstitutionThe threats of transposition pertain on the ability of the customers to go for substitute products that might be cheaper and accessible. In terms of the passenger car industry, the growing demands for bikes and motorcycles. More and more people are switching from using the passenger cars into using bikes and motorbikes due to two reasons, first is that it helps them to save money because of gasoline, at the same time, the consumer are becoming more aware of their environmental benefits. Thus, thequality of the substitutes products, the willingness of the cu stomers and the low costs of switching enables the threats of substitution high. 6. 3 Buyer PowerThe bargaining power of the customers in this industry is somewhat high due to the homogenous or almost the same products, which divide the number of sales from huge number of competitors. But it can be maintained due to the huge number of buyers, primarily in developed countries, aside from the fact that the buyers are fragmented. Above all, the importance of quality of the products and services are important factors which affect the power of the buyer. 6. 4 Suppliers Power The supplier has a neutral power over the industry. This is because there are few dominant suppliers in the industry who are well known for quality and brand image. This is affected by the high role of quality and service in the industry, because the industry is instanter connected to safety and quality of life of the customers.The most important factor which add up to the influence of the suppliers is the high cost of switching. 6. 5 Competitive Rivalry The competitive rivalry pertains on the intensity of rivalry among the competitors in the industry. it is important to consider the improving product differentiation due to the extensive effort of each and every automobile company in the world to become unique and have the stronger market position in the industry. This is the major impact of the large number of firms of organization competing in the global market including local players from Korea, China and Japan which result to diversity of cultures and organizational behaviors of the rivals.The low switching cost from one brand to another intensifies the competition in the market and pushes all of the major and minor players to focus on R&D and innovation processes in order to improve their overall performance in the market. Above all, the competition is increased due to high exit barriers due to the human resource and facilities. 7. Recommendation It will be important for the company to fo cus on the Delta model in the process of planning and implementing their strategy. The Delta model is a strategy framework that was developed by dean Wilde together with the members of Dean & Company and Arnoldo Hax of MIT/Sloan School of Management (Value Based Management. net n. d. ). 8. The Strategic TriangleThere are three options that are represented in Triangle which are considered as the starting point o the dialogue for the development of a strong vision (see Appendix A) (Hax & Wilde II 2003). Due to the topical condition of the company regarding their competitive advantage which pertains on the quality of their products, it will be important to focus on the Best Product positioning. This is because of the fact that the outdo way to attract, satisfy and retain customers is through the inherent characteristics of the product itself. The position is rather inward and narrow, based upon the prevailing product economics. Thus, the major strategic drive forces are the develop ment of an efficient supply chain that will guarantee low cost infrastructure a proven internal capability for new product development.At the same time, it will help the proper renewal of the existing product line that will help to secure the distribution channels that will help to transfer the products to the targeted market segments (Hax & Wilde II 2003). This will focus on the R&D and innovation process for the company. In order to maintain the process of engineering and designing passenger cars which will suit the taste and preferences of the customers this is affected by different demographics, economics and social factors. Due to the growing line of work of global economic crisis, it will be important to focus on low cost or differentiation of the products. 9. Aligning Organization Wide Strategies In this stage, it will be important to focus on organizational change, because it will focus on restructuring the current business rules and policies towards the strategies of the c ompany.In the case of the company, it will be important to focus on the strong product base, solid supply chain infrastructure as well as internal innovation capabilities to jeer (Hax & Wilde II 2003). 10. Adaptive Processes Because of the fact that the strategies of the company focus on the R&D process of Proton, it will be important to focus on the change as the strategic task. It ensures a continuous stream of new products and services in order to maintain the future viability of the business. It also helps to mobilizes all of the creative resources of the firm which include the technical, production and capabilities in the marketing field in order to develop an innovative infrastructure for the business.Furthermore, the company must not limit itself to the pursual of the different internal product development, but must focus the sources of innovation from the suppliers, customers and key complementors. It maintains the focus on the renewal of the business to maintain its comp etitive advantage as well as superior financial performance (Hax & Wilde II 2003). In this stage, it will be important for the company to know the reactions and opinions of the Malaysia customers regarding the design of their models, particularly the issue of almost identical design of each model. 11. Metrics/Performance Measures It is important to consider that metrics providing overview should be supplemented with granular metrics (12Manage n. d. ).A labyrinthine sense score card dimensions for the firm and for each customer segment tier were identified that will allow Proton to monitor and analyze its current executions of customer targeting as well as innovative strategies which represent different changes of key cost drivers of the financial perspective, operational effectiveness, technology as well as customer perspective (Core. org n. d. ) (see Appendix ). Based on the said balance score card dimension, as well as the Delta Model, it is important for Proton to focus on the c hanging preferences and demands of their current customers, which are their strategic partners from different parts of the globe, as well as their current loyal customers.It is important to focus on new services and products as well as the capability to deliver new car models to their partnership. As a result, the significant dimensions in the performance matrix must be fate of strategic/exclusive partnership acquisition, percentage of business volume from different strategic/exclusive partnership, as well as switching costs for complementor and customer (Core. org n. d. ). 12. Conclusion Proton was considered as the national car manufacturer of Malaysia and considered as the major player in the industry. However due to the different factors, primarily the implementation of AFTA, the sales and market share of the company decline.In full stops, the growing competition enables the Malaysian market to have a wide choice of cars to be availed. On the other hand, due to the strong supp ort of the government, as well as the strong position of the company in the market, it can be said that the company failed to focus on the most important aspect of a company in order to maintain competitive advantage, and that is innovation. Most of the customers are saying that the company is no longer offering real new models of cars. Aside from that, the company is also having a problem in their supply chain, which results to high pricing of Protons car study to other international brand in the market.In order to solve the current situation of the company, it will be important to focus on innovation or RD process. This can be done by focusing on applying new IT or IS to speed up the process of designing. It is also important to focus on the HR aspect of the company in order ensure that the company has talented and skilled staffs to develop new and collapse products that will suit the ever changing preferences of the consumers. 13. References 12Manage. Porters Five Forces Analys is. Available from http//www. 12manage. com/. 25th butt 2009 AseanAffairs (2009). Malaysias Proton Still Needs Government Support. Available from http//www. aseanaffairs. com/ page/malaysia%27s_proton_still_needs_government_support. 25th March 2009 AseanOneMonitoring (2009). Malaysia Auto Sales to Fall 12. 4 Percent on Slowing Economy. Available from http//www. asiaone. com/Motoring/News/Story/A1Story20090122-116465. html. Accessed 24th March 2009 BuildBoard. Analysis SWOT Proton. Available from http//g4. buildboard. com/images/attachpic/g4/B400/B400F1844T909_8195ded601b2dd2aaee71cb07bd4c006. pdf. 25th March 2009 Core. DMK International (8) Aggregate and Granular Metrics. Availabe from http//www. core. org. cn/NR/rdonlyres/Sloan-School-of-Management/15-904Fall-2005/F43E8DBF-9AF8-4B07-BB61-2920E880D30F/0/dm_csstd_dmk8_2. pdf. 2nd April 2009 Chrysler, M. (2008).Malaysian Auto Industry Facing Decline as Global Economy Slows. Available from http//subscribers. wardsauto. com/ar/malaysi an_industry_decline_081208/wall. html? return=http//subscribers. wardsauto. com/ar/malaysian_industry_decline_081208/. 25th March 2009 Dey, A. (2002). The Impact of AFTA on the ASEAN Automotive Industry. Available from http//www. frost. com/prod/servlet/market-insight-top. pag? docid=IMAY-58VK85. 25th March 2009 ESCAP (2009). V. Malaysia. Available from http//www. unescap. org/tid/ take/part_two2223_mal. pdf. Accessed 24th 2009 Frost Sullivan (2002). The Impact of AFTA on the ASEAN Automotive Industry. Available from http//www. frost. om/prod/servlet/market-insight-top. pag? docid=IMAY-58VK85. Accessed 24th 2009 Ghani, K. , Zainuddin, Y. , Fereidouni, H. G. Ziaee, A. (2008). AFTA Effect on Malaysian Economy. Journal of Management and Social Sciences. vol. 4, no. 2, pp. 134 141. Available from http//www. biztek. edu. pk/downloads/research/jmss_v4_n2/6. %20Afta. pdf. 25th March 2009 Accessed 24th 2009 Hax, A. Wilde II, D. (2003). The Delta Model- A New Framework of Strategy. Journ al of Strategic Management Education, vol. 1, no. 1. Available from http//pesona. mmu. edu. my/wruslan/MISP2/Readings/detail/Reading-37. pdf. Histomobile. Proton (1985-).Available from http//www. histomobile. com/dvd_histomobile/histomo/63/history2. asp. Accessed 24th 2009 Ministry of International Trade and Industry 2008. Malaysia and AFTA. Available from http//www. miti. gov. my/cms/documentstorage/com. tms. cms. document. Document_7d9e2e2f-c0a81573-11c011c0-50afb270/afta. pdf. 25th March 2009 Nijssen, E. J. Frambach, R. (2000). Creating client Value Through Strategic Marketing Planning A Management Approach. Springer PMProject. The History of PROTON, Available from http//pmproject. doubleukay. com/proton_history. html. Accessed 24th 2009 PriceWaterHouseCooper (2005). Malaysia. Available from http//www. pwc. om/gx/eng/about/ind/retail/growth/malaysia. pdf. Accessed 24th 2009 US Department of State. Malaysia. Available from http//www. state. gov/r/pa/ei/bgn/2777. htm. Accessed 24t h 2009 Value Based Management. net. The Delta Model. Available from http//www. valuebasedmanagement. net/methods_hax_wilde_delta_model. html. Accessed 24th 2009 14. Appendices 14. 1 Appendix A Strategic Triangle Enabled Through Effective Use of Technology System Lock-In * System Economics * Market Dominance * Achieving Complementor Share System Lock-In * Customer Economics * Cooperation * Achieving Customer Share Best Products * Product Economics * Rivalry * Achieving Product ShareSource (Hax Wilde II 2003) 14. 2 Appendix B Balance Score Card Dimension of Proton Balance Scorecard Framework shareholder Look Operational Effectiveness Organizational Learning Customer targeting Proton Volume, revenue, gross margin by technology segment and market segment Revenue and disturbance by geographical segment (Asia, Europe, Middle East, Africa and Pacific) Revenue and turnover by business domain such as capital, industrial and government. Wholly-owned subsidiary Lotus design UK leading automotive engineering consultancy company Application of Information Technology in the RD and auto development % of sales from new echnology and models instruct as a % of sales Customer market share by tier Profitability by customer tier Customer satisfaction by tier Strategic and Integrated Partner companies Volume, revenue, turnover, gross margin by individual client Year over year sales and turnovers growth by individual clients Return on business relationship investment Cost to serve clients Number of clients on each country and partner Return on investment on collaboration tools per selected clients Return on % revenue on the center of excellence establishment Customer satisfaction Joint revenue and turnover from complementor relationship Relationship Body Shopper Volume, revenue, turnover, gross margin by individual clients Return on investment per head % revenue and sales from new clients metre needed in order to complete the transaction from start to finish per mo del or project Idle time of engineering Return on investment on collaboration % of revenue, volume, earnings by different channelso Referral by clientso Direct sellingo Cross selling Cost of training per project Cost of the collaboration tool in order to facilitate transfer of knowledge Cost to serve clients per channel Customer satisfaction on the models, relationship and cost of products. Adopted from (Core. org n. d. ) * Finance Management * Small business account _ Custom Essay Writing Australia Send us your essay instructions. We write it for you. only when AUD$27 per page. www. ivythesis. com Malaysia Essay Writing Send us your essay assignment. We write it for you. Only RM40/ page. www. ivythesis. com Singapore Essay Assistance gather in a hard time finishing your assignment. We write it for you. Only SG$ 25/ page. www. ivythesis. com Visitors to this page also liked Feedjit is learning about this page. Check back in a few minutes for recommended reading. a href=http/ /feedjit. com/Feedjit Live Blog Stats/a Category Auto Industry Essays, Manufacture and Assembly, PEST Analysis Examples, Porters Five Forces, Strategic Management Essay Samples, SWOT Analysis Examples Technorati Tags Best Product positioning, buying behavior, Essay, innovation, PEST analysis, Porters Five Forces, Proton, samples, strategies, SWOT analysis TrackBack TrackBack universal resource locator for this entry http//www. casingpad. om/services/trackback/6a00e00987fe5188330147e02265ce970b Listed down the stairs are links to weblogs that reference Strategic Management of Proton, Malaysia Comments You can follow this conversation by subscribing to the comment feed for this post. Verify your Comment Previewing your Comment post by This is only a preview. Your comment has not yet been posted. - Top of general anatomy Bottom of Form Your comment could not be posted. Error type Your comment has been posted. Post another comment The letters and numbers you entered did not match t he image. Please try again. As a final step onwards posting your comment, enter the letters and numbers you see in the image below.This prevents automated programs from posting comments. Having trouble reading this image? View an alternate. - Top of Form Bottom of Form - Top of Form Post a comment If you have a TypeKey or TypePad account, please Sign In You are presently signed in as (nobody). Sign Out () Your Information (Name is required. Email address will not be displayed with the comment. ) Name is required to post a comment Please enter a valid email address Invalid URL Bottom of Form Name Email address URL Comment 1122012165930941_96735 Our Recommendations * How to improve the company performance through effective merchandising management in J&J Co. * Business Case And Reflective teaching Intended Investment Of Medical Equipment * PEST Analysis Example * Chapter 2 Review of Related Literature Assignment Essay Instructions * A Management Report Standard Chartered Bank about these _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Chat with us Online. How can we help you?. div style=displayinlinea href=http//www. providesupport. com? messenger=ivythesisLive Customer supporter/a/div a href=http//feedjit. com/Feedjit Live Blog Stats/a - Top of Form Get papers by email Enter your email address Delivered by FeedBurner Bottom of Form Popular Pages Today 1. Free Sample Research Proposal 20. 43% 2. Free Sample Case Study 17. 74% 3. Background of the Study Samples 9. 68% 4. Sample Report Writing 9. 68% 5. A Sample dissertation Significance of the Study 8. 60% 6. A Sample conceptual Framework 8. 06% 7. Thesis Statement of the Problem Sample 6. 99% 8. SWOT Analysis Examples 6. 45% 9. PEST Analysis Examples 6. 45% 10. Example of a Thesis Chapter 3 Research Design and Methodology 5. 91% Feedjit Live Blog Stats Recent Comments US$20 Custom Writing www. ivythesis. com Just send your instructions. We write it for you. Only US$20 per page. Essay Writing Austral ia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM40/ page.Redacciones y composiciones en espanol Se las escribimos. Nos envien sus instrucciones en emailprotected com. Solo 13 por pagina. Redactions et dissertations en francais Nous les ecrivons pour vous. Envoyez-nous vos instructions emailprotected com. Seulement 13 par page. Archives * January 2012 * declination 2011 * November 2011 * October 2011 * September 2011 * August 2011 * July 2011 * June 2011 * May 2011 * April 2011 More a href=http//feedjit. com/Feedjit Live Blog Stats/a Helpful Tutorials 1. Typepad Templates 2. Hacking on Blogsearch BOOKMARKS Fonts Fonts Website Photobook Philippines Photo Books Handwriting FontsHandwriting Fonts Main Directory Fonts Main Directory Fonts Hosting Interface Hosting Interface a href=http//www. histats. com target=_blankimg src=http//sstatic1. hista ts. com/0. gif? 469776&101 alt=web stats analysis border=0/a Recent Readers 1. Kuala Lumpur, Kuala Lumpur, MY Direct view 2. Baltimore, Maryland, US Direct view 3. Las PiAas, Rizal, PH Direct view 4. Kannur, Kerala, IN Direct view 5. Sampaloc, Rizal, PH hunt club for research problem examples 6. Roosevelt, Masbate, PH Search for scope and limitation sample 7. Unknown location Search for international pricing strategy definition 8. Unknown location