Strategic analysis of Acer Essay Example | Topics and Well Written Essays - 2500 words

strategic analysis of genus genus Acer - Essay ExampleAcer has since been the trey largest computer manufacturing company in the valet de chambre holding 9.5% of the market share, with its product being experienced outside USA mature market, largely in emerging nations. The peripherals and PC industry is very competitive and Acer has applyed growth since 1999 with significant growth in revenues. The key competitors in the market include Dell, HP and Lenovo however thither is a fragmentation of the market with 46% of it owned by brands which puddle market share of less than 4% each. Acer seeks to increase its market share through release of premium PCs under Ferrari brand and expansion in LCD TVs with BenQ brand (Unruh & Ettenson, 2010). This makeup seeks to give a detailed level of strategic analysis of Acer Inc. The paper depart analyze the environment in which Acer functions and identify the opportunities and threats to which it might expect to have to respond. This will b e done through environmental analysis (PESTLE, Porters Five Forces, and SWOT). The report will also make analyses of the resources and key capabilities of the company plus the factors that give the company its competitive advantage. This will be done through assessing the Industry Critical Success Factors, analyzing resources and capabilities and link the generic schema. Finally the paper will assess the extent to which Acers existing strategies match its environment and suggest improvements where there is a justification. This will be done through looking at the companys strategy within its environment and use of the J and S three tests (suitability, acceptability, feasibility and suggested improvements. There will be a final management summary, conclusion and recommendations to the company and sample diagrams of the models of market and environment analysis.Acer is the third largest manufacturer of electronics (PC) in the world using a transnational strategy for procuring its com ponents in order to maintain cost leadership.